iGaming and Affiliate Marketing Knowledge Base

API (Application Program Interface) is a set of tools and functions in the form of an interface, through which programs and applications int… Read more

[img src=https://3s.info/wp-content/uploads/2024/08/den_veb_mastera-1024x1024.jpg] International Webmaster Day is celebrated annually on Apr… Read more

International Internet Day is celebrated annually on April 4th to highlight the internet's role in improving access to knowledge, education,… Read more

Russian Internet Day (Runet Day) is celebrated annually on April 7 to commemorate the launch of Russia's .ru domain zone. This day symbolize… Read more

What is a Gambling License in Argentina? Gambling license in Argentina is a permit issued by provincial or municipal authorities that legali… Read more

What is attribution? In essence, it’s the process of identifying which ad interaction (or touchpoint) led a user to complete a target action… Read more

August 1st marks an important celebration in the digital world - World Wide Web Day! This day commemorates the invention and development of … Read more

What is a Gambling License in Australia? An Australian gambling license is a permit issued by the authorities of an individual state or terr… Read more

What is banner advertising? Banner Ad is a form of online advertising that uses graphic images (banners) to attract attention and direct use… Read more

What is baseline and how to use it A baseline is the minimum bet a player must make to be considered active. It can vary from game to game a… Read more

What is a bettor? A bettor is a person who is registered at a betting shop and places bets. Bets are usually placed on sports, but bookmaker… Read more

Bookmaker's license: which bookmakers have licenses? Since July 2009, betting shops must obtain a license in order to operate in the Russian… Read more

The Bulgarian Gambling License is a permit to conduct bookmaking operations, operate online casinos, and offer other types of gambling activ… Read more

Obtaining a Canadian gambling license in Ontario: AGCO requirements for 2026. For international operators, the Canadian gambling license is … Read more

There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will tak… Read more

Contests are a promotional tool used to increase brand recognition and attract new potential customers. The most common forms are: Contests … Read more

What is contextual advertising? Contextual advertising is a form of online advertising that is displayed based on the content of web pages o… Read more

CPA (Cost per Action) is the most common pricing model in 3SNET. Almost all advertisers have CPA offers and pay in most cases for the first … Read more

CPA networks Cost Per Action What CPA Means and How the Model Works CPA (Cost Per Action) is an online advertising model in which advertiser… Read more

Cost per Install pricing model implies a payout for an install of a program or application. CPI is mostly used in mobile offers (games, serv… Read more

CPL (Cost per Lead) pricing model implies a payout for an action performed by a new user on the advertiser’s website (as in CPA) but it is t… Read more

CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for 1000 … Read more

The CPS (Cost Per Sale) model refers to compensation for completed and paid orders. The term translates as "cost per sale" and is also known… Read more

Crash games — what they are and how to drive traffic? Crash games are an iGaming format that in 3–4 years has grown from a niche experiment … Read more

[img src=https://3s.info/wp-content/uploads/2019/12/curacao.jpg] To conduct gambling activities, you must obtain a license. One of the count… Read more

[img src=https://3s.info/wp-content/uploads/2020/03/cysec.jpg] The Cypriot jurisdiction gives Forex brokers the opportunity to expand their … Read more

A Distributed Denial of Service (DDoS) attack is an attack on a Web site or online service in which attackers send a large number of request… Read more

Doorways are single-pages, SEO-optimized sites designed to redirect search engine traffic to another website to be promoted. They consist of… Read more

DSP (Demand Side Platform) is a technology that is transforming the landscape of ad buying. If you are a media buyer or affiliate, you may b… Read more

What is EPC (Earnings Per Click) and why does it matter in affiliate marketing for gambling and betting offers? EPC shows the average amount… Read more

Esports has emerged as a global phenomenon, transforming from niche competitions into a major professional sport featuring teams competing i… Read more

[caption id="attachment_496014" align="aligncenter" width="1000"] [img src=https://3s.info/wp-content/uploads/2023/03/estonian_gambling_lice… Read more

EV Model (Expected Value) in iGaming: What It Is and How to Make Money With It EV model (Expected Value) is a way of calculating revenue in … Read more

Exact Match Domain (EMD) is a domain name that exactly matches a target search query. Examples: onlinecasino.com, bettingspain.net. While th… Read more

Fantasy sport is an interactive game where participants compete to form virtual teams of real players. Players receive points for the perfor… Read more

In the world of online betting, there are many different types of games offered by bookmakers. One of the most popular and exciting options … Read more

FCP (First Contentful Paint) is a performance metric that measures the time from the start of page load until the first meaningful content a… Read more

[img src=https://3s.info/wp-content/uploads/2025/04/den_kompyutershhika_—_1000h1000_—_fb_link_inst_—_eng.jpg] February 14 marks the unoffici… Read more

Safer Internet Day is observed annually on the second day of the second week of February. This global initiative raises awareness about onli… Read more

A player's first deposit—the First Time Deposit (FTD)—is the key conversion event in iGaming affiliate marketing. It represents the direct f… Read more

[img src=https://3s.info/wp-content/uploads/2020/03/forex_litensia.jpg] In order to operate in as many countries as possible, a Forex broker… Read more

Fraud is a type of scam that involves activities carried out in order to receive rewards from an affiliate network by deception. Fraudsters … Read more

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Gambling License: How to Legally Launch an Online Casino, Sportsbook, or Work as an Affiliate What is a Gambling License? It is an official … Read more

[img src=https://3s.info/wp-content/uploads/2021/11/belarus_gambling_license_3snet.jpg] How to obtain a gambling license in Belarus? To set … Read more

Gaming verticals in affiliate marketing are a segment that includes offers related to video games: online casinos, sports and esports bettin… Read more

GEO is the location of users, offers or traffic. GEO refers to the geographical targeting of marketing campaigns, which can include entire c… Read more

What is a Gambling License in Germany? It's an official authorization issued by a competent governmental authority that legitimizes the gamb… Read more

What is Google AdSense? Google AdSense is a contextual advertising service developed by Google. It allows website owners to earn money by se… Read more

Gross Gaming Revenue (GGR) is the amount of revenue an organization earns before deducting mandatory fees, costs of a variety of bonus progr… Read more

Betting market turnover, also known as Handle, is an important financial indicator in the world of betting and gambling. It represents the t… Read more

Media buying hold - what is it? A hold is a common term in media buying and affiliate programs. But what exactly does it mean? Let’s break i… Read more

January 22 - Affiliate Marketing Day. January 28 — Data Privacy Day. January 28 — Day Without the Internet. February - Safer Internet Day, d… Read more

Promotion methods refer to a set of tools and channels used to attract new players and retain existing users on iGaming platforms, including… Read more

In-app advertising is a form of advertising displayed within mobile apps. App developers can include ads within their apps and earn revenue … Read more

What is incentivized traffic, how is it received and used? Incent is a method of attracting users to perform certain actions, such as instal… Read more

International Backup Day (World Backup Day) is an annual event celebrated on March 31st. This day is dedicated to raising awareness about th… Read more

International Hosting Provider Day is celebrated annually on March 1st to recognize and honor the vital role of companies that provide hosti… Read more

June 28 marks Russian Bookmaker's Day, a relatively new holiday in the country's calendar. This day was established to recognize the importa… Read more

What is the KPI in media buying? KPIs (Key Performance Indicator) are key performance indicators that are used in media buying to measure ca… Read more

A lead is a person who has shown interest in a company's products or services and has taken an action on the advertiser's website (enquiry, … Read more

The Loot Box: What It Is and Why It's Popular A Loot Box is a digital treasure chest containing virtual items that enhance gameplay. These i… Read more

What is Ludomania? Ludomania is a pathological gambling addiction. The term comes from the Greek word "ludo" (game) and "mania" (madness), w… Read more

[img src=https://3s.info/wp-content/uploads/2019/12/malta.jpg] Malta is one of the most loyal countries for obtaining jurisdiction in gambli… Read more

May 28 marks the professional holiday of SEO specialists in the Russian internet community. This day celebrates the crucial role of website … Read more

Media Buying and Affiliate Marketing Agencies: What are they and how do they work? A media buying agency is a team of experts dedicated to a… Read more

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Microbetting is a relatively new type of sports betting that allows players to bet on small events during a match, such as the number of goa… Read more

What is a Minimum Deposit (Mindep) in Affiliate Marketing? A minimum deposit (mindep) is the smallest amount a player can fund their casino … Read more

Mining is the process by which networks of specialized computers generate and release new bitcoins (and other cryptocurrencies) as well as v… Read more

Mobile traffic refers to transitions to a website, social media pages and/or any Internet site and certain actions (purchases, subscriptions… Read more

Multi-touch Attribution (Omnichannel Attribution) enables affiliates to track the entire user journey—from the first click to conversion—and… Read more

A no deposit bonus is a type of bonus from casinos and bookmakers, where the player receives a certain amount to his account in the form of … Read more

Nutra is a niche of health and beauty products. This includes dietary supplements for healing ailments, weight loss products, vitamins, spor… Read more

Online-offline mines blend digital and physical marketing channels to maximize campaign reach and profitability. This strategy tests ad funn… Read more

What are Parlays? Parlays are a type of sports betting where multiple individual bets are combined into a single bet. In order to win a parl… Read more

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Payment models in affiliate marketing are schemes of a monetary relationship between an advertiser and an affiliate. The affiliate provides … Read more

In today's world, online gambling and betting have become incredibly popular forms of entertainment. However, in order for players to make d… Read more

Poker is one of the most popular card games in the world! And holidays are a great time to make creatives and attract new players to the sit… Read more

Poland's Gambling License in 2025-2026: Requirements for Bookmakers and Online Operators Poland's Gambling License (Gambling License Poland … Read more

What is Postback URL? A Postback URL is a special URL used in affiliate marketing to send information about the user's actions on the target… Read more

[img src=https://3s.info/wp-content/uploads/2025/03/postclick-in-traffic-arbitrage-eng.jpg] Postclick is the period of time and the set of u… Read more

Imagine this: you’ve just launched ads for an online casino or sports betting offer. The budget is melting away, but registrations barely tr… Read more

Imagine: you launch a campaign, and within just a minute, the first 100 visitors land on a sportsbook or online casino website. This is not … Read more

What is rakeback? The basics of the concept In the world of online poker, there are many ways for players to earn extra income on top of the… Read more

When working with CPA affiliates, you often come across the term traffic re-brokering. Let's find out what it is, how it works, its advantag… Read more

How to get a gambling license in Ukraine? The license is issued by the Commission for Regulation of Gambling and Lotteries (KRAIL) of Ukrain… Read more

Responsible gaming in betting companies entails giving players the option of self-restriction. This may be the time spent on the betting sho… Read more

RevShare is the abbreviation for Revenue Sharing. The affiliate choosing affiliate programs with RevShare pricing model receives not a fixed… Read more

What is ROI and why is it more important than the CPA rate? ROI (Return On Investment) is an investment profitability ratio showing how effe… Read more

A gambling license in Slovakia (Gambling License Slovakia | Slovakia Betting License Requirements) is a mandatory permit for operating a boo… Read more

[caption id="attachment_56328" align="aligncenter" width="930"] How to get a gambling license in Slovenia? The Ministry of Finance (Ministrs… Read more

[caption id="attachment_58538" align="aligncenter" width="833"] [img src=https://3s.info/wp-content/uploads/2021/04/spain_license.jpg] The s… Read more

Sports betting (Betting on Sports) is a form of gambling which involves placing a bet, also known as a wager, on the outcome of a sporting e… Read more

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The Anjouan gambling license is issued on the autonomous island of Anjouan, part of the Union of the Comoros (Indian Ocean). Due to its flex… Read more

The license for gambling in Russia is issued by the Federal Tax Service. Find out more about: How does the gambling market function in Russi… Read more

Betting on sweepstakes is different from the traditional type of betting in a bookmaker's office. Let's find out what a sweepstake is and ho… Read more

Traffic sources to increase conversions Traffic sources play a crucial role in campaign effectiveness, whether for CPA networks, brand promo… Read more

TTI (Time To Interactive) is a key performance metric that measures how many seconds it takes for a page to become fully responsive after lo… Read more

UBT (User-Generated Content Based Traffic) is mobile traffic generated by users' unique devices. It is used for advertising on platforms suc… Read more

Uncap means removal of limits of price, rate or amount. More often than not, each advertiser has a limit on the advertising budget for a mon… Read more

Obtaining a US online casino license unlocks access to one of the world's most promising yet complex markets. Therefore, understanding the s… Read more

What is UGC and How Does It Increase Conversion in Casino and Betting Traffic Arbitrage? UGC (User-Generated Content) is content created by … Read more

What are utilities: Utilities are specialized programs designed to help you with auxiliary tasks. Utilities speed up your device, save energ… Read more

In affiliate marketing, the term ‘vertical’ refers to a specific industry or market niche that affiliate marketing efforts are focused on. S… Read more

Virtual (shared) hosting is a service offered by hosting providers that allows websites to be placed on a server that is shared by multiple … Read more

[90%] VPS: Dedicated Resources and Flexibility in Hosting VPS (Virtual Private Server) is a technology that allows a single physical server … Read more

A wager is a term that is commonly used in the world of gambling and betting. It refers to the requirements that are set by a bookmaker or o… Read more

What is Web 3.0 gaming? Web 3.0 (Web3) games are a new stage in the development of the gaming industry, where blockchain in Telegram messeng… Read more

Welcome-bonus is a special offer from the casino or bookmaker that gives you an extra sum of money as a new player.  Such promotions also ha… Read more

[img src=https://3s.info/wp-content/uploads/2019/12/licenzed.jpg] What is a gambling license worth for? To carry out gambling activities in … Read more

What is a Spy services? Think of a Spy services as a window into your competitors' advertising strategies. It aggregates data from across th… Read more

Cap in Affiliate Marketing is a limit on the number of paid conversions or the volume of traffic that an advertiser accepts from an affiliat… Read more

Intent traffic refers to users who arrive at a website with a clearly formed search intent and a readiness to take a targeted action: whethe… Read more

What is Push Traffic? Push traffic in the traditional sense refers to users who receive promotional messages via push notifications. These u… Read more

Wi-Fi (wireless internet access) is one of the key factors determining the quality of traffic in affiliate marketing — both mobile and deskt… Read more