SBC Summit Rio is the flagship iGaming (betting and gambling) event in Brazil. Since 2024, it has reshaped the market's landscape following the adoption of Law No. 14,790. Read more about the Brazilian market and monetisation opportunities in the 3S.INFO market review.
In 2027, the forum will once again bring together sports betting, casino, and iGaming operators, suppliers, affiliate teams, and payment service providers. It all takes place at Riocentro, Latin America's largest convention centre, in the heart of Rio de Janeiro, from 2–4 March 2027.
3S.INFO is a media partner for the event and has put together a practical guide for our audience: the program, key topics, and registration link — all in one place.
SBC Summit Rio 2027 – 2–4 March 2027, Rio de Janeiro
SBC Summit Rio returns to Riocentro! After the outstanding success of 2026 — which was a true celebration of Brazil's betting and gaming industry — organisers are gearing up for the next chapter. From 2–4 March 2027, Rio de Janeiro will once again welcome licensed operators, regulators, acquisition specialists, and suppliers. This is a unique space for market insights and direct connections with Brazil's most influential names.
Register for SBC Summit Rio 2027
What is SBC Summit Rio?
SBC Summit Rio is a large-scale forum focused on Brazil's regulated market and international teams looking to enter or scale up in Brazil. The event combines business tracks — the Affiliate Leaders Summit, Payment Expert Summit, and Casino & iGaming Zone with real-world gambling and betting case studies — with a packed networking agenda. Retailers, investors, regulators, and industry leaders all come together in one space.
One in four attendees is a decision-maker actively evaluating new partners, products, and solutions. SBC Summit Rio is where you meet the people who can say "yes".
Why Exhibit or Attend?
- Turn visibility into qualified leads. The show floor is built for fast, relevant discovery: hundreds of Brazil-focused brands and clearly defined zones guide the right buyers straight to your stand.
- Stand out as a serious, committed player. Exhibiting signals long-term intent in Brazil's regulated market, building trust with operators and partners who value stability and local commitment.
- Get extra exposure. Your brand will appear on the official event website, in the conference app, on printed materials (programmes, floor plans, maps, signage), and in pre-event marketing (email, social media, PR, blogs).
- VIP ticket allocation for your team and key clients. Bring more colleagues, host important clients, and enjoy the full SBC Summit Rio experience.
Program & Atmosphere
Rio brings networking to life in true SBC style. From a packed (and very fun) Opening Party to an amazing closing night at Infinity Rio, where Öwnboss stole the show, the week reminds us that while SBC events are driven by business, they are also about creating memorable moments.
Key tracks in 2026 featured speakers such as:
- Chris Kypriotis — Transformation CEO, former Global VP & CEO Nike Brazil
- Daniele Correa Cardoso — Deputy Secretary of Prizes and Betting, Brazilian Ministry of Finance
- Giovanni Rocco — National Secretary of Sports Betting and Economic Development of Sport
- Renato Silva Siqueira — President Director, Caixa Loterias
- Aruan Felix — Influencer / Streamer
Event program
- 11:20–12:00 | Sorte Digital: The New Era of Lotteries | Stage 2 — Tech Innovation
The lottery sector is rapidly going digital. From the launch of LotoMinas, Brazil’s first fully regulated online lottery platform, to bold initiatives by Lottopar, next-gen instant games are attracting new audiences while meeting modern player expectations. - 11:40–12:20 | Brazilian Leaders: Building Trusted Betting Brands | Stage 1 — Leadership
Local CEOs share strategies for creating culturally relevant brands that positively impact society while balancing entertainment and long-term trust. - 11:40–12:20 | Affiliate Marketing: Reality vs Hype | Stage 3 — Affiliate Leaders Summit
Top affiliates and operators reveal what actually works in performance marketing and what wastes budgets, offering insights for both beginners and scale-ups. - 12:20–13:00 | Federal, State, and Municipal Regulations: The Debate Continues | Stage 1 — Leadership
Experts discuss how overlapping jurisdictions impact licenses, taxes, compliance, and market entry strategies. - 12:20–13:00 | Engineering the Next Generation of Casino Hits | Stage 2 — Tech Innovation
Innovative casino game mechanics, including crash games, real-time gamification, and UX-driven design, are explored to boost retention and conversions. - 12:20–13:00 | Red Card for Football Sponsorships and Celebrity Endorsements | Stage 3 — Affiliate Leaders Summit
A discussion on how Law 14.790 and CBF regulations have changed partnerships in football marketing and what operators must do to adapt. - 14:00–14:40 | Building Unicorns: Behind the Scenes of Betting Giants | Stage 1 — Leadership
Global entrepreneurs share their strategies for growth, product launches, and scaling operations in Brazil and LATAM. - 14:00–14:40 | Player Protection: Beyond Compliance | Stage 2 — Tech Innovation
How Law No. 14.790/2023 drives technology adoption for responsible gaming, including real-time self-exclusion, deposit limits, and proactive risk management. - 14:00–14:40 | Breaking Language Barriers: SEO for Local Players | Stage 3 — Affiliate Leaders Summit
Localization, semantic SEO, and content optimization for diverse Brazilian audiences are discussed to attract traffic and boost player acquisition. - 15:00–15:40 | Regulatory Alert: Too Early for Big Moves? | Stage 1 — Leadership
Experts analyze the effects of increased taxes (from 12% to 18% GGR), licensing costs, and regulatory timelines on market sustainability. - 15:00–15:40 | 2026 World Cup: Kicking Off a Regulated Market | Stage 2 — Tech Innovation
Strategies for leveraging the first regulated World Cup in Brazil to convert fan excitement into lasting player loyalty. - 15:00–15:40 | AI Transforming Affiliate Marketing: Threat or Opportunity? | Stage 3 — Affiliate Leaders Summit
How AI tools like ChatGPT and innovations by Google and Microsoft impact efficiency, relevance, and strategies in affiliate marketing. - 16:40–17:20 | Reducing Inequality through Grassroots Projects | Stage 1 — Leadership
Discussion on supporting local sports programs, generating social impact, and creating partnerships that engage communities. - 16:40–17:20 | Perfect Collaboration: Operators and Influencers Creating Value Together | Stage 3 — Affiliate Leaders Summit
Insights on strategic partnerships with digital creators for viral campaigns on Twitch, TikTok, Instagram, and other platforms. - 17:00–17:40 | Money in Action: VC and M&A Driving Growth | Stage 1 — Leadership
Analysis of key investors, foreign acquisitions, and how strategic deals reshape the competitive landscape.
- 11:40–12:40 | PIX in Focus: Compliance to Winning User Experience | Stage 2 — Payments
Comprehensive look at Brazil’s instant payment system, how operators optimize UX, and leverage compliance for player loyalty. - 12:00–12:40 | Football Clubs Edition: Playing by the New Sponsorship Rules | Stage 3 — Marketing
How clubs and operators adapt to tighter advertising restrictions while maintaining profitable partnerships. - 12:20–13:00 | Entertainment Destination: Brazil’s Tourism and Leisure Future | Stage 1 — Leadership
Cross-sector discussions on integrating gaming and tourism to position Brazil as Latin America’s next entertainment hub. - 15:00–15:40 | Bingo, Casinos, and Jogo do Bicho: Transforming Land-Based Gaming | Stage 1 — Leadership
Panel on new regulations expanding licenses for casinos, bingo halls, and controlled legalization of jogo do bicho. - 15:00–15:40 | Market Entry Manual: Building Local Partnerships | Stage 2 — Payments
Guidance on scalable and frictionless payment integrations and local partnerships in fast-moving markets. - 15:00–15:40 | Why Brazilians Excel in Advertising | Stage 3 — Marketing
Exploring creativity and psychology-driven strategies in Brazilian marketing for player engagement. - 16:00–16:40 | New Arenas for eSports and Alternative Betting | Stage 1 — Leadership
Analysis of evolving player preferences, including fantasy sports, live betting, and social betting platforms. - 16:20–17:00 | Combating Money Laundering | Stage 2 — Payments
Compliance strategies under Law No. 14.790, KYC, AML protocols, and fraud prevention measures for operators. - 16:20–17:00 | From Stadiums to Samba: Authenticity Redefining Event Sponsorship | Stage 3 — Marketing
How culturally significant sponsorships, including carnival events, are creating deeper connections with local audiences. - 17:00–17:40 | Behind the Firewall: Open Banking Meets Protection | Stage 2 — Payments
Discussion on secure, fast payments, KYC, fraud prevention, and balancing innovation with privacy and compliance. - 17:00–17:40 | Creating Promotions That Deliver Value and Comply | Stage 3 — Marketing
Step-by-step guide to designing compliant bonus and promotion campaigns that engage players while adhering to new rules.
Who Should Attend SBC Summit Rio 2027?
This summit is a must for:
- Affiliate managers and media buyers
- Platform representatives and operators
- Payment solution providers (especially those focused on PIX and Open Banking)
- Legal advisors specialising in the Brazilian market
- Investors and regulators
Tickets & Registration
Ticket types include Expo-pass, VIP, and special passes for partners and affiliates. Free options are available for accredited operators and affiliate programs — check the terms and participation package on the official website. VIP packages typically include access to all tracks, catering, and evening events.
Plan ahead: the SBC Connect networking app will be available to all registered attendees starting 25 January 2027. Download the official event app to stay organised and make connections without last-minute chaos.
Register for SBC Summit Rio 2027
SBC Summit Rio: Past Editions — Growth, Scale, and Market Insights
SBC Summit Rio 2026
In 2026, SBC Summit Rio returned to Riocentro and continued its upward trajectory. Organisers reported further growth in attendance and exhibition space, building on the remarkable success of 2025 (12,000+ attendees and 70,000 sqm of exhibition floor).
The program featured key tracks: the Affiliate Leaders Summit, Payment Expert Summit, and Casino & iGaming Zone, with practical case studies on gambling and betting. Special focus was given to navigating Law No. 14,790 — Brazil's new regulatory framework. Speakers tackled payment integration via PIX and Open Banking, protection & compliance, and localised marketing strategies.
For affiliates, media buyers, and operators, SBC Summit Rio cemented its role as the premier platform for fast-paced networking, testing new hypotheses, and sealing deals in Latin America's hottest market.
SBC Summit Rio 2025
[img src=https://3s.info/wp-content/uploads/2024/10/sbc-events-rio-3snet-rus-300x200.jpg]
In 2025, the event moved to Riocentro and immediately showed growth. Attendance and exhibition space expanded significantly.
The program featured case studies on localization, payments (PIX), and protection & compliance. The closing night featured top DJs at INFINITY Rio.
For affiliates and partners, it became a platform for rapid deal-making and testing hypotheses in the local market.
SBC Summit Rio 2024
The 2024 debut edition was historic: it was the first major industry gathering in Brazil after the law redefined the legal market framework. The forum quickly became a hub for strategic decisions and local alliances.
Check the 3S.INFO calendar for more events!
About SBC Summit Rio and the Organizers
SBC Events is an international team creating business-focused conferences for the global betting and iGaming industry.
Over two years, SBC Summit Rio has become the key business hub of the Brazilian market: from the first meeting after Lei nº 14.790 to the large-scale forum at Riocentro with international delegations and comprehensive business tracks.
3S.INFO is the media partner of the event.
